Taking your Mom Blog to the next level through Social Media Marketing

Every now and again I have friends ask me how I got started in blogging. How they can "live the life" we bloggers live. They want to "pick my brain." I know a lot of bloggers are shaking their heads right now. First suggestion: don't use that phrase when you're talking to a blogger. We don't really like to have our brains picked. Brains are a vital part of us and picking brains is just gross. Many of those friends have already created their blog (if you haven't, read Mom Blogging: How do I … [Read more...]

5 Social Media tips for Real Estate professionals

Social Media is constantly evolving and in the Real Estate field it has the potential to provide key opportunities for growth in client retention, new client acquisition and marketing of current properties and sales. Here, 5 tips for Real Estate professionals to expand in Social Media: Blog. Adding an active blog to your website brings new information regularly and shows potential clients that you keep your information up to date. Write about the houses and clients you work with, as well … [Read more...]

How do you Fascinate?

A few weeks ago, Big had a homework assignment: to write a letter persuading his teacher to not assign homework for the rest of the year. I had to remind myself. He's a first grader. In first grade, persuade doesn't mean engage. It doesn't mean influence in the way we in marketing know influence. It's not as important if he's rebellious or mysterious. It doesn't even matter if he captivates the readers. That will come into play later. Recently, I was introduced to the work of Sally … [Read more...]

What a Small World in Social Media

My love of all things social, espeically Social Media, is well documented. Here's a story I wrote for Philly Moms Blog when I made a work-overnight camp connection. I went to a summer camp in Maine for 6 summers. My mom went there, about 25 years before me. And my sisters both went there. The camp was small, all girls. It maxed out at about 180 girls. I think  one year they went over at 183, but some years it was much smaller. Everyone knew everyone. There was a lot of love. But, you grow … [Read more...]

Wait. You want me to blog for your paper, you'll copywrite it, and not pay me? I don't think so.

Last week, I was invited to attend a meeting for a local newspaper's blogging group. Held at their headquarters, I got all dolled up, hired a new sitter and went to learn howwe could work together. I'll tell you what, I was excited. I anxiously waited to learn just how they wanted to connect my site to their town-hall-style collective. This paper embraced bloggers. They understood that the world of the media is changing and rather than fight it and sarcastically put down new media, they wanted … [Read more...]

Speaking On Social Media at NAWBO Philadelphia

I had a wonderful opportunity to speak about Social Media in business at National Association of Women Business Owners (Philadelphia) last week. We discussed enhancing your Google Homepage, which I dubbed your Google "Reputation", tips for using Facebook, LinkedIn and Twitter to grow your social media outreach and how to engage. The panel lasted about 45 minutes. We could have talked for hours. Photos courtesy of Carol Bates/NAWBO … [Read more...]